Full Breakdown
Hailey Bieber's $1 Billion Rhode Sale: Plans for the Future
10/15/2025, 9:54:22 PM
Overview of the Rhode Sale
Hailey Bieber, the founder of the skincare brand Rhode, recently sold her company to e.l.f. Beauty for an estimated $1 billion. The acquisition, finalized on May 28, 2023, marks a significant milestone for the brand, which Bieber launched in June 2022. Following the sale, Hailey will continue her involvement as the chief creative officer and head of innovation, overseeing product development and marketing.
Financial Plans for Her Son
In a recent interview with *WSJ. Magazine*, Hailey expressed her intention to preserve the wealth generated from the sale for her 14-month-old son, Jack Blues Bieber, whom she shares with husband Justin Bieber. "I want to preserve that for my son's future," she stated, emphasizing the importance of managing the funds wisely. Hailey, who received approximately $800 million in cash and stock from the deal, aims to invest the money thoughtfully to ensure long-term stability for her family.
Commitment to Privacy
Hailey and Justin Bieber have made a conscious decision to keep their son's face off social media. Hailey explained, "Until your child can understand it and it’s possible to have conversation around it, I have no interest in putting him out there in any way." This commitment to privacy reflects their desire to protect Jack from the public eye until he is old enough to comprehend the implications of being featured online.
Impact of Motherhood
Motherhood has significantly influenced Hailey's perspective and priorities. She noted that becoming a mother has instilled in her a newfound strength and confidence. "I like who I am so much more now than I did before I had my son," she remarked, highlighting how her role as a parent has reshaped her identity. Hailey also shared that she has become more protective of her boundaries and values the time spent with her family.
Future Aspirations
Looking ahead, Hailey is considering the possibility of expanding her brand to include a line of baby skincare products. She humorously mentioned that her son goes to bed "like a baby glazed doughnut," referring to her nightly skincare routine for him using French pharmacy lotions. This playful approach to skincare reflects her commitment to both her brand and her family's well-being.
Conclusion
Hailey Bieber's strategic sale of Rhode to e.l.f. Beauty not only underscores her entrepreneurial success but also highlights her dedication to her family's future. By prioritizing her son's privacy and planning for his financial security, Hailey exemplifies a thoughtful approach to balancing her personal and professional life. As she continues to navigate her roles as a mother and businesswoman, her journey remains a compelling narrative in the world of celebrity entrepreneurship.
