Story perspectives

Pacino and De Niro Celebrate 50-Year Friendship in Moncler Campaign

10/16/2025

Summary

Story summary

Moncler's campaign 'Warmer Together' features Al Pacino and Robert De Niro celebrating a 50-year friendship.
The campaign was shot in New York by photographer Platon and features black-and-white imagery and films about friendship.
Pacino and De Niro wear Maya 70 and Bretagne to show warmth comes from connection, not outerwear.
Remo Ruffini, Moncler's CEO, says warmth is inside, and Lean on Me is performed by Tobe Nwigwe and his wife.

History

Historical Context

The 1973 Academy Awards, held on March 27, showcased significant films like *The Godfather*, which won Best Picture. This event occurred during a transformative period in Hollywood, marked by actor collaborations like Al Pacino and Robert De Niro, reflecting a cultural shift. The ceremony attracted 85 million viewers, highlighting the growing influence of cinema in American society amidst major historical events, including the end of the Vietnam War.

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Story summary

Moncler's campaign 'Warmer Together' features Al Pacino and Robert De Niro celebrating a 50-year friendship.
The campaign was shot in New York by photographer Platon and features black-and-white imagery and films about friendship.
Pacino and De Niro wear Maya 70 and Bretagne to show warmth comes from connection, not outerwear.
Remo Ruffini, Moncler's CEO, says warmth is inside, and Lean on Me is performed by Tobe Nwigwe and his wife.

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