Al Pacino and Robert De Niro Star in Moncler's "Warmer Together" Campaign

Moncler's new global campaign, titled "Warmer Together," features Hollywood icons Al Pacino and Robert De Niro, marking their first joint advertising project. Released on October 15, 2025, the campaign emphasizes themes of friendship, connection, and human warmth, showcasing the actors' 50-plus-year friendship through a series of black-and-white images and short films.

People Magazine

The campaign, shot in New York by renowned photographer Platon, unfolds through striking visuals that capture the essence of the actors' bond. It is structured around five key themes: friendship, respect, connection, trust, and warmth. In the accompanying films, Pacino and De Niro engage in intimate conversations, illustrating the depth of their relationship. Moncler Chairman and CEO Remo Ruffini stated, “For decades, Moncler has been associated with winter and puffer jackets, but I have always felt that Moncler is about something deeper: love and a sense of togetherness.”

Hollywood ReporterWWDMoncler reunites Al Pacino and Robert De Niro in an emotional global campaign about friendship and human warmthAl Pacino & Robert De Niro Share Their Beautiful Friendship For Moncler’s New ‘Warmer Together’ CampaignPeople MagazineRobert De Niro And Al Pacino Celebrate Their Lifelong Friendship In Moncler Campaign

The campaign highlights two signature Moncler jackets: the Maya 70, worn by De Niro, and the Bretagne, modeled by Pacino. The Maya 70 is a down-quilted jacket known for its durability and comfort, while the Bretagne is a new addition for the Fall/Winter 2025 season, designed to provide warmth without weight. Both jackets reflect Moncler's commitment to quality and style.

New Moncler campaign stars Robert De Niro and Al Pacino

Ruffini emphasized that the campaign aims to convey a message beyond mere fashion, focusing on emotional connections. He remarked, “Through their story of friendship, Al Pacino and Robert De Niro embody everything Moncler truly stands for: affection, warmth, and the belief that we are all better and warmer together.” The campaign is accompanied by a new rendition of Bill Withers' classic song "Lean on Me," performed by artist Tobe Nwigwe and his wife, Fat, reinforcing the themes of solidarity and support.

Moncler teams up with Al Pacino and Robert De Niro for an ad campaign

While the campaign has been well-received, some critics argue that celebrity endorsements in fashion can overshadow the products themselves. However, the focus on genuine human connection in this campaign has been highlighted as a refreshing approach in an industry often criticized for superficiality.

• “Warmth was never about the outside. It was always about what was happening on the inside. Warmth comes from the walks and the talks. From pulling up a chair and having a chat. The caring conversations. More than the weather, warmth is, and will always be, about being together, no matter what. Warmer Together.” — Robert De Niro

WWD

• “Friendship is the greatest thing you can have. Friends, people whom you share the same world with. There is just an innate trust. And the understanding of life.” — Al Pacino

Hollywood Reporter

Following the initial launch, Moncler plans to release additional films and behind-the-scenes content to further explore the themes of the "Warmer Together" campaign. The campaign will be featured across various platforms, including outdoor, print, and social media, aiming to reach a global audience.