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Miley Cyrus Becomes Maybelline's Global Brand Ambassador

10/27/2025

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Summary

Story summary

Miley Cyrus was named global brand ambassador for Maybelline.
At the Maybelline Serum Lipstick launch party on October 24, 2025, in Los Angeles, she wore a black Mugler suit from the Spring 2026 collection with a plunging neckline.
Cyrus celebrated the partnership by reimagining Maybelline's iconic jingle.
During her speech, she aligned her values with Maybelline's focus on self-expression and confidence.

History

Historical Context

Maybelline's "Maybe She's Born With It" campaign, launched in 1991 and featuring supermodel Christy Turlington, marked a pivotal shift in beauty marketing, boosting sales by 30%. This campaign reflected the rise of supermodels in the 1980s and 1990s, who became cultural icons, influencing consumer identity and trends, a legacy echoed in Miley Cyrus's recent partnership with the brand.

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Story summary

Miley Cyrus was named global brand ambassador for Maybelline.
At the Maybelline Serum Lipstick launch party on October 24, 2025, in Los Angeles, she wore a black Mugler suit from the Spring 2026 collection with a plunging neckline.
Cyrus celebrated the partnership by reimagining Maybelline's iconic jingle.
During her speech, she aligned her values with Maybelline's focus on self-expression and confidence.

1 / 2