Full Breakdown
Miley Cyrus Celebrates New Role as Maybelline Global Ambassador
10/27/2025, 8:56:45 PM
Daring Fashion Statement at Launch Event
On October 24, 2025, Miley Cyrus made a bold fashion statement at the launch party for Maybelline's new Serum Lipstick, held at Bar Marmont in Los Angeles. The 32-year-old Grammy winner wore a striking black Mugler suit from the fashion house's Spring 2026 collection, styled without a shirt underneath, showcasing a plunging neckline. The ensemble was complemented by a long pendant necklace and wide-legged trousers, emphasizing Cyrus's edgy style. Her hair was styled in soft, loose curls, and her makeup featured a dramatic brown smoky eye paired with a nude lip, likely one of Maybelline's new shades.
Celebrating a New Partnership
Cyrus's appearance at the event marked her official debut as Maybelline's global brand ambassador, a role she announced in September 2025. During her speech, she expressed her excitement about the partnership, stating, “You truly can’t have Maybelline without Miley. It’s kind of in the name.” She described the collaboration as “serendipitous,” emphasizing that it aligned with her personal values of self-expression and confidence. Cyrus noted, “Everything in my life has happened in divine timing,” highlighting the significance of this moment in her career.
Reimagining an Iconic Jingle
As part of her new role, Cyrus reimagined Maybelline's iconic jingle, transforming it into a song titled “Maybe It’s,” which is now available on streaming platforms. Reflecting on her childhood dreams, she shared, “I remember singing the Maybelline jingle as a kid and imagining it was me on the screen.” This creative endeavor underscores her belief that makeup and music are intertwined, stating, “You can’t erase makeup from music. Within music, there’s performance and honesty—makeup enhances both.”
Criticism & Opposition
While Cyrus's bold fashion choices and partnership with Maybelline have garnered significant praise, some critics argue that her provocative style may overshadow the brand's message of beauty and empowerment. Detractors suggest that such daring looks could alienate more conservative consumers who may not resonate with her approach to self-expression.
Official Statements & Responses
Cyrus articulated her vision for the partnership, stating, “What I love most about Maybelline is that the values authentically align beautifully with mine. It’s all about self-expression and confidence and uniqueness.” This sentiment reflects her commitment to using makeup as a form of artistic expression, which she considers an essential aspect of her identity as an artist.
What's Next for Miley Cyrus and Maybelline
Looking ahead, Cyrus is expected to feature prominently in upcoming Maybelline campaigns, including digital ads and social media activations for the new lipstick line. Additionally, she may perform her reimagined jingle at future brand events, further solidifying her role as a cultural ambassador for the brand. Her next public appearance is anticipated at the Glamour Women of the Year Awards in November 2025, where she is rumored to present alongside fellow Maybelline ambassadors.
In summary, Miley Cyrus's partnership with Maybelline not only highlights her personal journey but also represents a broader cultural shift towards embracing bold self-expression in beauty and fashion.