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Samsung Unveils HDR10+ Advanced to Compete with Dolby Vision

11/5/2025

Summary

Story summary

Samsung announced HDR10+ Advanced, an upgraded version of HDR10+, set to debut in 2026.
The new standard adds HDR10+ Bright, Genre Optimization, Intelligent Motion Smoothing, Intelligent Gaming, Local Tone-Mapping, and Advanced Color Control.
The improvements target high-end televisions capable of 4,000 to 5,000 nits brightness.
Amazon Prime Video will support HDR10+ Advanced at launch.
Samsung's move comes in response to Dolby Vision 2, illustrating a competitive HDR landscape.

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Story summary

Samsung announced HDR10+ Advanced, an upgraded version of HDR10+, set to debut in 2026.
The new standard adds HDR10+ Bright, Genre Optimization, Intelligent Motion Smoothing, Intelligent Gaming, Local Tone-Mapping, and Advanced Color Control.
The improvements target high-end televisions capable of 4,000 to 5,000 nits brightness.
Amazon Prime Video will support HDR10+ Advanced at launch.
Samsung's move comes in response to Dolby Vision 2, illustrating a competitive HDR landscape.