Samsung Unveils HDR10+ Advanced to Compete with Dolby Vision 2

Samsung has announced HDR10+ Advanced, a significant upgrade to its HDR10+ format, designed to enhance high dynamic range (HDR) experiences for next-generation televisions. This new standard aims to rival Dolby Vision 2, which was unveiled in September 2025. HDR10+ Advanced is set to debut in Samsung's 2026 TV lineup, with Amazon Prime Video already committed to supporting the format.

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HDR10+ Advanced introduces six new features aimed at improving picture quality, particularly for high-end displays capable of 4,000 to 5,000 nits brightness. The enhancements include:

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1. HDR10+ Bright: Utilizes extended statistical metadata to enhance brightness and tonal detail.

Exclusive: Samsung announces HDR10+ Advanced TV standard, eyes 2026 launch

2. Genre Optimization: Allows content creators to tag videos by genre, enabling optimized tone mapping and picture processing.

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3. Intelligent Motion Smoothing (FRC): Adjusts frame rate interpolation based on content type and ambient lighting conditions.

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4. Intelligent Gaming: Adapts tone mapping for cloud gaming in real-time, ensuring optimal visuals regardless of lighting.

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5. Local Tone-Mapping: Increases precision by dividing images into more zones for better contrast and brightness control.

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6. Advanced Color Control: Provides more accurate color data to enhance overall color performance.

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These features are designed to leverage the capabilities of modern display technologies, including Mini LED and Micro LED panels.

Samsung unveils Next-Gen HDR10+ Advanced

HDR10+ was first introduced in 2017 as an open, royalty-free alternative to Dolby Vision. It allows compatible displays to optimize image quality using dynamic metadata. The evolution to HDR10+ Advanced reflects the growing demand for larger, brighter TVs and the increasing popularity of UHD streaming services.

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Samsung emphasized that HDR10+ Advanced is built to meet the needs of both gamers and home theater enthusiasts. The company stated, "Our goal is to provide viewers with more dynamic visual realism," highlighting the potential improvements in contrast, brightness, and color response.

Samsung unveils Next-Gen HDR10+ Advanced

While HDR10+ Advanced has garnered support from Amazon Prime Video, the adoption of new standards often faces skepticism. Critics may question the longevity and compatibility of HDR10+ Advanced compared to established formats like Dolby Vision, particularly given the time it took for major platforms like Netflix and Disney+ to support the original HDR10+.

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The official unveiling of HDR10+ Advanced is expected at CES 2026, where Samsung will showcase its 2026 TV models. As the rollout progresses, further partnerships with streaming services and content creators are anticipated to enhance the HDR10+ ecosystem, which already includes over 16,000 device models and 500 supported movie titles.

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• “The goal, said Samsung, is to provide viewers with more dynamic visual realism.” — Samsung Representative

Samsung unveils Next-Gen HDR10+ Advanced

• “) of HDR10+ Advanced in action, and if what I saw there translates into finished TV sets, I’d say the new standard has the potential to deliver a substantial picture quality improvement.” — Industry Analyst

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Samsung's HDR10+ Advanced represents a strategic move to enhance its position in the competitive HDR landscape, aiming to provide consumers with superior viewing experiences as the demand for high-quality content continues to grow.

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