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Oprah's 2025 Favorites: 112 Gifts Under $100!

11/7/2025

44 9 Full Breakdown

Summary

Story summary

Oprah Winfrey's 2025 Favorite Things list includes 112 items and spotlights small businesses.
Adam Glassman, creative director of Oprah Daily, says the process lasts six months.
More than half the items cost under $100, including 33 priced under $50.
Notable items include a luxe weighted blanket and a chic puffer jacket.
An AI-assisted Gift Finder on OprahDaily.com helps shoppers find gifts quickly.

History

Historical Context

Oprah Winfrey's influence on consumer behavior, termed "the Oprah Effect," began with her 2002 Favorite Things list, which boosted sales for featured products by over 1,000%. Since then, Winfrey has continued to support small businesses, with more than half of her 2025 selections priced under $100, showcasing her enduring impact on retail and local economies.

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Story summary

Oprah Winfrey's 2025 Favorite Things list includes 112 items and spotlights small businesses.
Adam Glassman, creative director of Oprah Daily, says the process lasts six months.
More than half the items cost under $100, including 33 priced under $50.
Notable items include a luxe weighted blanket and a chic puffer jacket.
An AI-assisted Gift Finder on OprahDaily.com helps shoppers find gifts quickly.

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