Full Breakdown
Oprah Winfrey Reveals Her 2025 Favorite Things List
11/7/2025, 8:16:57 PM
Overview of the 2025 Favorite Things List
Oprah Winfrey has unveiled her annual Favorite Things list for 2025, featuring 112 curated items that range from self-care products to high-tech gadgets. This year's selections emphasize small businesses, with over 60% of the items sourced from such enterprises, including many women-owned brands. The list is designed to cater to various budgets, with more than half of the items priced under $100 and 33 items available for under $50.
Selection Process and Key Highlights
The selection process for Oprah's Favorite Things takes approximately six months, involving extensive testing and personal recommendations from Winfrey herself. Adam Glassman, the creative director of Oprah Daily, noted that the team visits gift shows and evaluates new products to find the best options. Winfrey's list includes notable items such as Duchess Meghan's As Ever lifestyle brand fruit spread gift set, priced at $42, and the luxurious Brooklinen Luxury Cotton Bath Robe, available for $109.
Among the standout items are the $2,200 Samsung Frame Pro TV, which doubles as a piece of art, and the $595 Sneex Tepper shoe, a unique blend of sneaker and heel designed by Spanx creator Sara Blakely. Other highlights include the $30 "The Life You Want" Nightly Reflections Journal, which promotes journaling, and the $15 Melifluos Hooded Scarf, the least expensive item on the list.
Criticism & Opposition
While the list has been well-received, some critics argue that the high price points of certain items may alienate average consumers. The inclusion of luxury items, such as the Breville Oracle Jet espresso machine for $2,000, raises questions about accessibility for all shoppers. However, Winfrey maintains that her selections aim to bring joy and relevance to people's lives.
Official Statements & Responses
Oprah Winfrey expressed her intent behind the list, stating, "Every year I set out to find gifts that feel just right and carry meaning. My hope is that these gifts will help you celebrate the people who light up your life—and maybe add a little sparkle to your own." This sentiment underscores her commitment to curating meaningful gifts that resonate with her audience.
Verbatim Quotes
- “These really are her favorite things,” — Adam Glassman, Creative Director of Oprah Daily
- “I got my first journal when I was 15, and more than 50 years later, I still have aha moments with mine,” — Oprah Winfrey
- “Now she gets stopped nonstop – at work, on the street, even at the airport – by people asking about them,” — Oprah Winfrey on Gayle King's Sneex shoes
- “I always look forward to the moment we can let people know they’ve made the list for the first time.” — Adam Glassman
What's Next
The full list of Oprah's Favorite Things is available for shopping on OprahDaily.com, along with an AI-assisted Gift Finder tool to help consumers find personalized gift ideas. As the holiday season approaches, these selections are expected to influence gift shopping trends significantly.
