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Story summary
- On November 24, 2025, Utah unveiled branding for the 2034 Winter Olympics, introducing the name Utah 2034 and a logo at Salt Lake City Airport, marking 3,000 days.
- Officials say the branding unites all 29 Utah counties, unlike the 2002 Games that focused on Salt Lake City.
- The branding includes a merchandising program and a 12-foot art installation greeting visitors at the airport.
