Full Breakdown
Utah Unveils New Logo for 2034 Winter Olympics
11/25/2025, 12:40:38 PM
New Branding for the 2034 Games
On Monday, the Utah 2034 Organizing Committee unveiled a new logo and branding for the upcoming Olympic and Paralympic Winter Games, marking the significant milestone of 3,000 days until the event. The official name, "Utah 2034," aims to represent the entire state, moving beyond the focus on Salt Lake City, which hosted the 2002 Winter Olympics. The announcement took place at the Salt Lake City International Airport, where a 12-foot art installation featuring the new branding will remain until the Games commence in 2034.
Symbolism and Design
The new logo, designed by local creative executive Molly Mazzolini and her team, incorporates elements that reflect Utah's unique landscapes and the dynamic nature of athletes. Fraser Bullock, President and Executive Chair of the organizing committee, emphasized the importance of unity, stating, “From our capital of Salt Lake City out to every corner of our state, the Utah 2034 Olympic and Paralympic Winter Games should be shared by all Utahns.” The branding is intended to foster a sense of community and inclusivity across Utah’s 29 counties.
Official Statements
Utah Governor Spencer Cox reiterated the inclusive vision of the Games, asserting, “This isn't just the Salt Lake Olympics. It's not just the Wasatch Front Olympics. This is our Olympics. It's all of us together.” The Utah 2034 branding will also feature on merchandise, which is expected to support the funding of the Games.
Merchandise and Community Engagement
The Utah 2034 Collection, which includes apparel and other merchandise, is now available online and at various locations, including the Olympic Shop and Utah Olympic Park. The organizing committee aims to engage the public and build a fan base nationwide, with plans for additional merchandise lines in collaboration with the LA28 and the U.S. Olympic and Paralympic Committee.
Criticism & Opposition
While the branding initiative has been largely well-received, some critics have raised concerns about the financial implications of hosting the Olympics, particularly in light of past controversies surrounding public funding for such events. However, the organizing committee maintains that the Games will benefit the state economically and socially.
What's Next
As the countdown to the 2034 Winter Olympics continues, the organizing committee is focused on securing venues and enhancing community involvement. The next major branding update is expected in 2029, when a Games-time logo will be unveiled.
Verbatim Quotes
- “You can feel the anticipation of our readiness to welcome the Olympic and Paralympic Games in 2034,” — Erin Mendenhall, Salt Lake City Mayor
- “The Utah 2034 wordmark tells the story of the state of Utah and the athletes who will compete in 2034,” — Steve Starks, Vice Chair of the Organizing Committee
- “This brand shows the world that we are united as Utahns and Americans behind the Games.” — Brad Wilson, CEO of Utah 2034
