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Black Friday Shift: Online Sales Surge as In-Store Drops

11/28/2025

30 3 Full Breakdown

Summary

Story summary

Black Friday has become a season-long shopping period, with retailers opening earlier and spreading promotions over weeks due to online shopping.
In-store foot traffic has plateaued as more shoppers pursue online deals.
Spending during the Turkey 5 shopping days declined nearly 13% from 2019 to 2024, and is expected to drop 4% this year.
Retailers are adjusting strategies by launching sales earlier or focusing on online promotions.

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Story summary

Black Friday has become a season-long shopping period, with retailers opening earlier and spreading promotions over weeks due to online shopping.
In-store foot traffic has plateaued as more shoppers pursue online deals.
Spending during the Turkey 5 shopping days declined nearly 13% from 2019 to 2024, and is expected to drop 4% this year.
Retailers are adjusting strategies by launching sales earlier or focusing on online promotions.