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Rolex Protects Gulper Sharks
- Rolex’s Perpetual Planet Initiative and CNN (Cable News Network) partner to raise awareness of endangered gulper shark.
- A proposal at the CITES conference in Uzbekistan would add all gulper sharks to Appendix II, regulating trade.
- Experts warn gulper sharks mature slowly and may take decades to recover.
- Some companies have shifted to plant-based alternatives, and trade regulations are deemed essential.
- Without intervention, gulper sharks face extinction due to unsustainable fishing practices.
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