Transforming Leadership: Garry Ridge's Journey at WD-40

Garry Ridge served as the CEO of WD-40 from 1997 until his retirement in 2022. His leadership transformation began in 1999 when he enrolled in a master's program in executive leadership at the University of San Diego. Initially, Ridge adhered to a "command and control" leadership style, characterized by a focus on authority and efficiency. However, he recognized the need for change to foster a more successful and expansive company culture, especially as he aimed to grow WD-40's global presence to 176 countries.

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Ridge's shift towards a more empathetic and supportive leadership approach was influenced by his education and mentorship from Ken Blanchard, a prominent figure in management philosophy. He adopted the principles of "servant leadership," emphasizing the importance of creating an environment where employees felt safe to make decisions and take risks. Ridge stated, “The will of the people times the strategy equals the outcome,” highlighting his belief that employee engagement directly impacts organizational success.

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Ridge's leadership philosophy centers on empathy, flexibility, and accountability. He actively sought to challenge his own thinking and prioritize the needs of his employees. To reinforce this mindset, he carried a reminder to "praise somebody" and opted against privileges like a private parking space or a larger office, aiming to foster equality within the workplace.

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Deepali Vyas, the global head of fintech, payments, and crypto practice at Korn Ferry, supports Ridge's approach, noting that a supportive boss who leads with emotional intelligence is a significant asset for employees. She suggests that during job interviews, candidates should inquire about a prospective boss's leadership style to gauge their flexibility and trustworthiness.

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Despite Ridge's positive transformation, some critics argue that traditional leadership styles still dominate many organizations. They contend that a command-and-control approach can yield short-term results, particularly in high-pressure environments. However, Ridge's experience suggests that long-term success is more likely when leaders prioritize employee empowerment and collaboration.

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• “Managers that master the balance of emotional intelligence and not being so rigid — that's a good boss,” — Deepali Vyas, Global Head of Fintech, Payments and Crypto Practice at Korn Ferry

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Garry Ridge's leadership journey at WD-40 illustrates the transformative power of empathy and servant leadership in the corporate world. His approach not only contributed to the company's global expansion but also set a precedent for future leaders aiming to create inclusive and empowering work environments. As organizations continue to evolve, the principles Ridge embraced may serve as a blueprint for fostering a more engaged and motivated workforce.

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