Back to today’s briefing

Story perspectives

ASSOS Becomes Official Apparel Partner for EF Pro Cycling

1/1/2026

47 6 Full Breakdown

Summary

Story summary

ASSOS of Switzerland became the official technical apparel partner for EF Pro Cycling, replacing Rapha after a long partnership.
The multi-year agreement covers the men's, women's, and development teams.
The 2026 kit features a grid pattern and swirling design, moving away from the previous argyle style.
The partnership promises high-performance kits, with public replicas expected to be available soon.

1 of 1

Story summary

ASSOS of Switzerland became the official technical apparel partner for EF Pro Cycling, replacing Rapha after a long partnership.
The multi-year agreement covers the men's, women's, and development teams.
The 2026 kit features a grid pattern and swirling design, moving away from the previous argyle style.
The partnership promises high-performance kits, with public replicas expected to be available soon.