Full Breakdown
EF Pro Cycling Partners with ASSOS for Innovative 2026 Kit
1/1/2026, 8:42:48 PM
New Era in Cycling Apparel
EF Pro Cycling has announced a partnership with ASSOS of Switzerland, marking a significant shift in their technical apparel strategy. This collaboration follows the team's split with long-time kit supplier Rapha, which had provided clothing since 2018. The new agreement will see ASSOS supply kits for the men's, women's, and development squads starting in 2026, introducing a fresh design that moves away from the previous argyle pattern associated with the team's early days.
Design and Innovation
The 2026 kit features a grid pattern combined with a swirling jersey design, while maintaining the team's signature colors of pink and white. Jonathan Vaughters, CEO of EF Pro Cycling, praised ASSOS for its long-standing reputation in cycling innovation, stating, "Assos has a long history of setting the standard for innovation in cycling." He emphasized that the partnership aims to create the fastest and best-looking kit in the sport. The new apparel is described as a complete performance system, blending form and function with a focus on speed.
ASSOS CEO Edwin Navez highlighted that the collaboration is rooted in shared values, emphasizing that both organizations view innovation as an ongoing process. The partnership aims to push boundaries in cycling apparel, allowing for less traditional designs that reflect the adventurous spirit of the EF Pro Cycling team.
Implications for the Future
The introduction of the ASSOS kit is seen as a pivotal moment for EF Pro Cycling, aligning with their ethos of exploration and discovery. The new design is expected to resonate with both athletes and fans, as it incorporates advanced materials and construction techniques aimed at enhancing performance across various racing conditions.
However, questions remain about how ASSOS will manage the yearly kit changes during events like the Giro d'Italia, particularly following the brand's history of eye-catching designs. The first visible result of this partnership will be showcased by team leaders such as Ben Healy, Cédrine Kerbaol, Richard Carapaz, and Kristen Faulkner in the upcoming season.
Official Statements & Responses
The collaboration has been met with enthusiasm from both parties. Vaughters noted the tangible benefits for riders, as ASSOS kits are designed to deliver comfort, aerodynamics, and durability. Meanwhile, ASSOS has expressed excitement about introducing "a new, almost other-worldly energy to the peloton" through this partnership.
What's Next
As the 2026 season approaches, fans can look forward to the release of replica kits that will mirror the professional designs, allowing everyday riders to experience the same performance features. Further details regarding the availability of these kits are expected to be announced closer to the season.
Verbatim Quotes
- “Assos has a long history of setting the standard for innovation in cycling.” — Jonathan Vaughters, CEO of EF Pro Cycling
- “According to ASSOS CEO Edwin Navez – “The collaboration is rooted in shared values rather than simple sponsorship.” — Edwin Navez, CEO of ASSOS
This partnership between EF Pro Cycling and ASSOS represents a bold step forward in the evolution of cycling apparel, promising to enhance both performance and aesthetics in the sport.
