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Sony-Honda's Afeela 1 Launching 2026: Pricey, But Competitive?

1/5/2026

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Summary

Story summary

The Afeela 1 from Sony-Honda Mobility (SHM) will debut in mid-2026 at $102,900.
Critics say its 300-mile range and 150 kW charging speed lag behind Hyundai Ioniq 5.
Sony-Honda Mobility has begun trial production at Honda’s Ohio plant with 40 sensors for Level 3 automation.
Reservations require a $200 deposit.
The model may struggle to attract buyers in a competitive market.

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Story summary

The Afeela 1 from Sony-Honda Mobility (SHM) will debut in mid-2026 at $102,900.
Critics say its 300-mile range and 150 kW charging speed lag behind Hyundai Ioniq 5.
Sony-Honda Mobility has begun trial production at Honda’s Ohio plant with 40 sensors for Level 3 automation.
Reservations require a $200 deposit.
The model may struggle to attract buyers in a competitive market.