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Story summary
- More than 81,000 U.S. hospitalizations and 3,100 deaths from flu, while only 34% of adults have received a flu shot.
- Research from Cornell University shows vaccination decisions are driven more by intuition than by factual analysis.
- Valerie Reyna, a psychology professor, found that risk and benefit perceptions strongly influence vaccination intentions and recommends messaging that emphasizes qualitative understanding to reduce hesitancy.
