Dunkin' Launches Protein Milk with Megan Thee Stallion Collaboration

On January 7, 2026, Dunkin’ introduced Protein Milk as part of a significant winter menu update, allowing customers to enhance their favorite beverages with added protein. This new offering is designed to cater to the growing consumer interest in protein-rich diets, providing 15 grams of protein per medium drink. The launch includes a variety of new protein-forward beverages, such as Megan’s Mango Protein Refresher, Strawberry Protein Refresher, Caramel Chocolate Iced Protein Latte, Almond Iced Protein Matcha Latte, and Iced Protein Latte with Sugar-Free Vanilla.

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To promote the launch, Dunkin’ partnered with three-time GRAMMY Award-winning artist Megan Thee Stallion, who appears in the ad campaign titled “Dunk N’ Pump.” In this campaign, Megan adopts the persona of “Pro-Tina,” leading a high-energy, jazzercise-inspired workout while encouraging viewers to enjoy the new Protein Refreshers. The campaign features an original track by Megan, aiming to connect with her fanbase and promote a fun, active lifestyle.

Megan Thee Stallion & Dunkin' Launch Mango-Flavored Protein Drink

Jill Nelson, Dunkin’s Chief Marketing Officer, emphasized the flexibility of Protein Milk, stating, “We saw protein milk as a natural way to give our guests more flexibility in how they enjoy the Dunkin’ menu throughout the day.” She noted that the new milk option integrates seamlessly into existing beverage choices without altering their familiar flavors. Megan Thee Stallion expressed her excitement about the collaboration, stating, “Teaming up with Dunkin’ to bring my new Mango Protein Refresher to life has been such an exciting experience... it’s the perfect drink for any occasion.”

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In addition to the Protein Milk launch, Dunkin’ is rolling out several new seasonal items, including the Caramel Chocolate Shakin’ Espresso, Cocoa Cloud Latte, and Berry Moonlight Daydream Refresher. The brand is also introducing a $5 Meal Deal, which includes a Wake-Up Wrap, hash browns, and a medium coffee. Dunkin’ Rewards members will benefit from various promotions, including discounted Protein Refreshers and bonus points on specific drinks throughout January and February.

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To further engage customers, Dunkin’ is launching a limited-edition merchandise collection tied to the “Dunk N’ Pump” campaign, featuring retro-inspired workout apparel. Additionally, Dunkin’ has partnered with Bala to offer signature weighted bangles and is collaborating with [solidcore] studios to host special workout classes from January 14 to 16, where participants will receive a Dunkin’ gift card to try the new Protein Milk lineup.

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Dunkin’s introduction of Protein Milk and the accompanying menu expansion reflects the brand's strategy to adapt to current consumer trends favoring protein-rich options. With the star power of Megan Thee Stallion and a focus on fitness, Dunkin’ aims to attract a diverse customer base while enhancing the overall dining experience. The brand's commitment to innovation and customer engagement is evident in this latest offering, setting the stage for a dynamic year ahead.

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