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Netflix and Hasbro Launch Bestselling KPop Monopoly Card Game

1/10/2026

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Summary

Story summary

Netflix and Hasbro launched the "KPop Demon Hunters" Monopoly Deal card game as the first merchandise from their licensing deal.
The game released on January 1 and quickly became a bestseller, selling over 8,000 units in its first week.
The collaboration is part of a broader merchandise rollout, including dolls and action figures developed with Mattel, to meet fan demand and expand the franchise through 2026.

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Story summary

Netflix and Hasbro launched the "KPop Demon Hunters" Monopoly Deal card game as the first merchandise from their licensing deal.
The game released on January 1 and quickly became a bestseller, selling over 8,000 units in its first week.
The collaboration is part of a broader merchandise rollout, including dolls and action figures developed with Mattel, to meet fan demand and expand the franchise through 2026.