Netflix Launches "KPop Demon Hunters" Monopoly Deal Card Game

Netflix has partnered with toy manufacturer Hasbro to release the "Monopoly Deal: KPop Demon Hunters" card game, marking the first official merchandise from their licensing agreement. This collaboration was announced last fall and aims to capitalize on the popularity of the animated film "KPop Demon Hunters." The game was launched on January 1, 2026, and quickly became an online bestseller, selling over 8,000 units within its first week on Amazon.

Variety MagazineExpress TribuneNetflix Launches “KPop Demon Hunters” Monopoly Deal Game

The "Monopoly Deal: KPop Demon Hunters" card game retains the familiar mechanics of the traditional Monopoly Deal format, where players compete to collect items essential for characters Rumi, Mira, and Zoey to successfully execute a concert and seal the Honmoon. Designed for two to five players, the game incorporates themes and imagery from the film, providing an engaging experience for fans of all ages.

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This card game is part of a larger merchandise strategy that includes collaborations with both Hasbro and Mattel. Hasbro plans to release a variety of products, including board games, plush toys, and youth electronics, while Mattel is set to launch a three-pack of HUNTR/X dolls later this year. Netflix describes these partnerships as a response to the significant fan demand for merchandise related to the franchise, aiming to integrate beloved characters into fans' everyday lives.

Netflix Launches “KPop Demon Hunters” Monopoly Deal GameVariety MagazineExpress Tribune

Marian Lee, Chief Marketing Officer for Netflix, stated, “KPop Demon Hunters unleashed a global fan frenzy,” highlighting the franchise's success and the importance of these collaborations in meeting fan expectations. The companies are committed to delivering a comprehensive range of products, which will include toys, dolls, games, and other collectibles.

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While the collaboration has been largely well-received, some critics argue that the commercialization of popular media can detract from the original artistic intent. Concerns have been raised about the potential for over-saturation of merchandise, which could diminish the unique appeal of the "KPop Demon Hunters" franchise.

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As the partnership progresses, additional products are expected to be announced, with a full slate of merchandise planned for release throughout 2026. The collaboration aims to maintain momentum and capitalize on the franchise's growing popularity, ensuring that fans have access to a wide array of collectibles and toys.

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• “KPop Demon Hunters unleashed a global fan frenzy,” — Marian Lee, Chief Marketing Officer, Netflix

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• “Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity.” — Netflix Statement

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