Back to today’s briefing

Story perspectives

Sega Unveils Dairensa! Project for Puyo Puyo's 35th Anniversary

1/19/2026

26 3 Full Breakdown

Summary

Story summary

Sega is launching the Dairensa! project to celebrate the 35th anniversary of Puyo Puyo in 2026.
The celebration includes new artwork, a teaser site, and a February 1, 2026 livestream with voice actors.
Japan will host pop-up stores in Yokohama, Osaka, and Tokyo, along with collaboration events with Sonic the Hedgehog.
The anniversary celebrations aim to engage fans and highlight Sega's commitment to its classic franchises.

1 of 1

Story summary

Sega is launching the Dairensa! project to celebrate the 35th anniversary of Puyo Puyo in 2026.
The celebration includes new artwork, a teaser site, and a February 1, 2026 livestream with voice actors.
Japan will host pop-up stores in Yokohama, Osaka, and Tokyo, along with collaboration events with Sonic the Hedgehog.
The anniversary celebrations aim to engage fans and highlight Sega's commitment to its classic franchises.