Sega Celebrates Puyo Puyo's 35th Anniversary with Exciting Initiatives

Sega has announced a series of initiatives to commemorate the 35th anniversary of its beloved puzzle game series, Puyo Puyo, set to take place in 2026. The celebration, dubbed the “Dairensa!” project, references a popular song from the franchise and aims to engage fans with various events and merchandise. The festivities will kick off with a special livestream on February 1, 2026, featuring appearances from voice actors, live demonstrations, and updates on the mobile game Puyo Puyo!!

Sega shares plans for another big 35th game anniversary this yearSega reminds us it's not just celebrating Sonic's 35th this year as it breaks out the party hats for another classic seriesSonic Isn’t the Only Sega Franchise Turning 35 This Year

The anniversary celebrations will include a pop-up store in Japan, starting in Yokohama’s Marui City from February 4 to 28, followed by stops at Kiddyland Osaka Umeda from February 7 to March 15, and Tokyo’s Annivroad from March 5 to 22. Additionally, Sega plans to host a Sonic & Puyo Puyo collaboration lottery in June, allowing fans to win various themed prizes, including mini character acrylic stands and tin badges. The Hankyu Sanban-gai shopping center in Osaka will also feature collaboration branding and special events during February and March.

Sega shares plans for another big 35th game anniversary this yearSega reminds us it's not just celebrating Sonic's 35th this year as it breaks out the party hats for another classic seriesSonic Isn’t the Only Sega Franchise Turning 35 This Year

Originally released in October 1991 for the MSX2 and Famicom Disk System, Puyo Puyo was developed by Compile and later acquired by Sega in 1998. Since then, it has been managed by Sonic Team, the creators of Sonic the Hedgehog. The series has evolved significantly over the years, with its most recent title being an update of Puyo Puyo Tetris 2, released exclusively for the Nintendo Switch.

Sonic Isn’t the Only Sega Franchise Turning 35 This YearSega reminds us it's not just celebrating Sonic's 35th this year as it breaks out the party hats for another classic seriesSega shares plans for another big 35th game anniversary this year

Sega has actively promoted the Puyo Puyo anniversary through various channels, including social media, where they highlighted the significance of the event alongside Sonic the Hedgehog's 35th anniversary. The company aims to ensure that fans recognize Puyo Puyo's legacy and contributions to the gaming landscape.

Sonic Isn’t the Only Sega Franchise Turning 35 This YearSega reminds us it's not just celebrating Sonic's 35th this year as it breaks out the party hats for another classic series

Despite the enthusiasm surrounding the anniversary, some fans have expressed skepticism regarding the scale of the celebrations, particularly in comparison to the more prominent Sonic the Hedgehog anniversary. There are concerns that Puyo Puyo may not receive the same level of attention and resources as its more famous counterpart.

Sonic Isn’t the Only Sega Franchise Turning 35 This Year

As the anniversary approaches, fans can expect further announcements from Sega regarding new game developments and additional events. The upcoming livestream is anticipated to provide more insights into the future of the Puyo Puyo franchise, potentially including new game announcements or updates.

Sonic Isn’t the Only Sega Franchise Turning 35 This YearSega reminds us it's not just celebrating Sonic's 35th this year as it breaks out the party hats for another classic seriesSega shares plans for another big 35th game anniversary this year

• “Sega has clearly planned out each of their franchises' celebrations this year, giving Sonic the Hedgehog a stylish short video, and now Puyo Puyo a similar treatment.” — Gamerant

Sonic Isn’t the Only Sega Franchise Turning 35 This Year

• “Following a habit of companies underplaying their franchises' anniversaries, such as when Nintendo said they had no big plans for Zelda's 35th anniversary, it's refreshing to see Sega take this approach with Puyo Puyo.” — Gamerant

Sonic Isn’t the Only Sega Franchise Turning 35 This Year

The 35th anniversary of Puyo Puyo promises to be a significant event for fans, with a variety of activities and merchandise planned to celebrate the franchise's rich history and ongoing legacy.

Sonic Isn’t the Only Sega Franchise Turning 35 This YearSega shares plans for another big 35th game anniversary this yearSega reminds us it's not just celebrating Sonic's 35th this year as it breaks out the party hats for another classic series