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Story summary
- The luxury watch market has cooled since the pandemic, with many brands struggling to maintain sales.
- Bain analysts report a decline in revenue growth, with high-end watches as the worst-performing category.
- Factors include a shift toward Quiet Luxury, slower spending, and a crypto crash that fueled speculative buying.
- Rolex shows mild growth, while most brands face depreciation and the market is expected to stay stagnant for years.
