Back to today’s briefing

Story perspectives

Super Bowl LX Ads: Star-Studded Humor and Intrigue

1/29/2026

50 4 Full Breakdown

Summary

Story summary

As Super Bowl LX approaches on February 8, the ads feature returning Bud Light stars Peyton Manning, Post Malone, and Shane Gillis.
Emma Stone, the actress, makes her Super Bowl debut in a Squarespace ad directed by Yorgos Lanthimos.
Kendall Jenner, Ben Stiller, and Guy Fieri are also featured, each bringing distinct themes to their ads.
The commercials promise humor and intrigue, with Instacart and Budweiser among participating brands.

History

Historical Context

Super Bowl III, held on January 12, 1969, marked a significant turning point in American sports as the New York Jets defeated the heavily favored Baltimore Colts, 16-7. This victory, led by quarterback Joe Namath, legitimized the American Football League (AFL) against the National Football League (NFL). The game attracted 75 million viewers, showcasing the growing impact of television on sports and advertising strategies.

1 of 2

Story summary

As Super Bowl LX approaches on February 8, the ads feature returning Bud Light stars Peyton Manning, Post Malone, and Shane Gillis.
Emma Stone, the actress, makes her Super Bowl debut in a Squarespace ad directed by Yorgos Lanthimos.
Kendall Jenner, Ben Stiller, and Guy Fieri are also featured, each bringing distinct themes to their ads.
The commercials promise humor and intrigue, with Instacart and Budweiser among participating brands.

1 / 2