Full Breakdown
Super Bowl LX Commercials: A Star-Studded Preview
1/29/2026, 12:20:38 AM
Anticipated Celebrity Appearances
As Super Bowl LX approaches on February 8, 2026, excitement builds around the commercials that will air during the game between the New England Patriots and Seattle Seahawks. This year promises a plethora of celebrity appearances, with returning stars and newcomers alike. Notable figures include Peyton Manning, Post Malone, and Shane Gillis, who are featured in a teaser for Bud Light, continuing their collaboration from Super Bowl LIX. Additionally, Emma Stone and Sabrina Carpenter will make their Super Bowl commercial debuts, with Stone partnering with director Yorgos Lanthimos for a mysterious Squarespace ad.
Highlights from Teasers
Several teasers have already been released, showcasing a variety of themes and comedic styles. For instance, Kendall Jenner's ad for Fanatics Sportsbook humorously addresses the so-called "Kardashian Curse," where she jokes about her ex-boyfriends' misfortunes. Meanwhile, Ben Stiller and Benson Boone will star in an Instacart commercial, and Elijah Wood is set to deliver a whimsical performance for Skittles. Other notable appearances include Danny McBride and Keegan-Michael Key for State Farm, and Guy Fieri promoting Bosch.
Unique Concepts and Themes
This year's commercials are leaning into the supernatural and absurd. Emma Stone's Squarespace ad, titled "Unavailable," features a black-and-white aesthetic and an emotional narrative. Hellmann's Mayonnaise will also bring humor to the forefront with a commercial starring Elle Fanning and Andy Samberg, where Samberg channels Neil Diamond in a comedic take on sandwiches. The ad aims to resonate with audiences by blending nostalgia and humor, a common strategy for Super Bowl commercials.
Official Statements & Responses
Jessica Grigoriou, senior VP of condiments marketing for Unilever, emphasized the importance of music and nostalgia in creating memorable moments during the Super Bowl. She stated, “The Big Game is a stage for unforgettable moments and iconic performances, and for our sixth year we’re bringing that same energy.” This sentiment reflects the broader strategy of advertisers to leverage celebrity power and humor to engage viewers.
Criticism & Opposition
While the excitement around celebrity appearances is palpable, some critics argue that the reliance on star power can overshadow the creativity of the ads themselves. There is a concern that the focus on celebrity endorsements may detract from innovative storytelling and original concepts in advertising.
Verbatim Quotes
- “Any basketball player who dates me kind of hits a rough patch.” — Kendall Jenner, Super Bowl LX Ad for Fanatics Sportsbook
- “It’s something that we’ve always done together and love to talk about, and it really brings us all together in that way. It’s just something that is very special to get to be a part of, and have my face up there this year.” — Elle Fanning, on her Super Bowl debut
- “One could almost say it’s been my life’s great calling.” — Andy Samberg, on his role in the Hellmann’s ad
As the Super Bowl approaches, anticipation continues to build for the commercials that will not only entertain but also become part of the cultural conversation surrounding the event.
