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Costco's Nike SB Dunks Spark Frenzy, Resale Prices Soar

1/31/2026

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Summary

Story summary

Costco launched Kirkland Signature x Nike SB Dunk Low, a collaboration with Nike priced at $135.
Sneakers are available at select Costco locations in New York, California, Oregon, and Washington.
The design features a heather gray cotton upper, Kirkland branding, and a hidden label for Costco's $1.50 hot dog.
Initial sales generated hype and long lines at stores, with resale prices ranging from $350 to $5,000 on StockX.

History

Historical Context

Nike launched the SB Dunk in 2002 to penetrate the skateboarding market, featuring enhanced design elements for skaters. This model sparked a trend of exclusive collaborations, such as the recent Kirkland Signature x Nike SB Dunk Low, which sold for $135 and saw resale prices soar to $5,000, echoing the hype of the 2011 Air Yeezy release and reshaping sneaker culture.

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Story summary

Costco launched Kirkland Signature x Nike SB Dunk Low, a collaboration with Nike priced at $135.
Sneakers are available at select Costco locations in New York, California, Oregon, and Washington.
The design features a heather gray cotton upper, Kirkland branding, and a hidden label for Costco's $1.50 hot dog.
Initial sales generated hype and long lines at stores, with resale prices ranging from $350 to $5,000 on StockX.

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