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Costco's Surprise Release of Kirkland x Nike SB Dunk Low Sneakers

1/31/2026, 10:35:06 PM

Unexpected Launch of the Kirkland x Nike SB Dunk Low

On January 30, 2026, Costco unexpectedly released the Kirkland Signature x Nike SB Dunk Low sneakers at select locations across the United States. Priced at $135, the shoes feature a heather gray cotton upper inspired by Kirkland's popular sweatshirts, with the Kirkland logo on the lateral heel and a tongue tag resembling Costco shopping labels. Unique design elements include a hidden label for Costco's $1.50 hot dog beneath the sole and a removable tag styled like a Costco Executive Membership card. The shoes are available exclusively in-store, with reports indicating that each participating Costco location received approximately 500 pairs.

Locations and Availability

  • Long Island City, NY: 32-50 Vernon Blvd
  • Portland, OR: 4849 NE 138th Ave
  • Kirkland, WA: 8629 120th Ave NE
  • Laguna Nigel, CA: 27972 Cabot Rd
  • Los Feliz, CA: 2901 Los Feliz Blvd

While initial reports suggest that additional stores may receive stock in the coming days, no official announcements have been made regarding restocks.

Resale Market Impact

The surprise drop has generated significant excitement, leading to long lines at participating Costco stores. Resale prices for the sneakers have skyrocketed, with listings on platforms like StockX ranging from $400 to $5,000, depending on size. This surge in demand highlights the sneaker's appeal among collectors and casual shoppers alike, with some individuals expressing frustration over missing out on the limited release.

Official Statements & Responses

As of now, neither Costco nor Nike has provided official statements regarding the collaboration or future availability of the sneakers. However, customer feedback has been mixed, with some praising the unique design and others questioning the high retail price for a Kirkland-branded product. One shopper noted, “Incredibly grateful to get a pair... smoothest sneaker release to date,” while others expressed skepticism about the value, stating, “Pretty pricy for Kirkland label.”

Criticism & Opposition

Despite the enthusiasm surrounding the release, some Costco members have voiced their concerns. Comments on social media reflect a divide, with some labeling the price as excessive for a Kirkland product, suggesting alternatives that offer better value. One user remarked, “$134.99 is ridiculous – lots of better options for that kind of money,” indicating that not all customers view the collaboration favorably.

Conclusion

The Kirkland Signature x Nike SB Dunk Low sneakers represent a unique intersection of mainstream retail and sneaker culture, showcasing how unexpected collaborations can generate buzz and excitement. As the resale market continues to evolve, the future of this collaboration remains uncertain, with sneaker enthusiasts eagerly awaiting any news of restocks or additional releases.