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Story perspectives

U.S. Men Prioritize Grooming Amid Aging Concerns

2/5/2026

23 3 Full Breakdown

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Story summary
  • A study finds U.S. men aged 25 and older are increasingly focused on appearance.
  • Sixty-eight percent report caring more about grooming than five years ago.
  • A survey of 2,000 men shows 70% seek external help to combat aging.
  • They use products such as skin serums and specialty shampoos.
  • Fifty-eight percent worry about aging signs, with 63% noting gray hairs by age 29.