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Story summary
- A study finds U.S. men aged 25 and older are increasingly focused on appearance.
- Sixty-eight percent report caring more about grooming than five years ago.
- A survey of 2,000 men shows 70% seek external help to combat aging.
- They use products such as skin serums and specialty shampoos.
- Fifty-eight percent worry about aging signs, with 63% noting gray hairs by age 29.
