Full Breakdown
iHeartMedia Launches Neon 93.1 in Las Vegas
2/10/2026, 1:12:34 PM
Transition from Classic Rock to Variety Hits
iHeartMedia Las Vegas has officially rebranded its radio station 93.1 The Mountain to Neon 93.1 (KYMT), marking a significant shift from Classic Rock to a format that features Variety Hits. This new station will deliver a mix of Pop, Rock, and Hip-Hop music spanning the last three decades, aiming to capture the vibrant essence of Las Vegas. The transition occurred seamlessly following the Super Bowl weekend, positioning Neon 93.1 as a fresh alternative in the local radio landscape.
Programming and Personalities
Neon 93.1 will maintain familiar station personalities, including MoJoe Roberts, who will host the morning show, followed by Ashley Ryan in middays and Yaya Martinez during the afternoon drive. The station's playlist includes popular artists such as Green Day, Bruno Mars, Imagine Dragons, Nelly, Coldplay, and Eminem, among others. This diverse selection is designed to appeal to a wide audience, reflecting the eclectic nature of Las Vegas itself.
Official Statements on the Launch
MoJoe Roberts, Senior Vice President of Programming for iHeartMedia Las Vegas, expressed enthusiasm about the new station, stating, “We are excited to light up the airwaves with the same electric vibe that defines our city. Neon 93.1 is bold, unpredictable, and exhilarating – bringing listeners a nonstop hit experience that’s uniquely Vegas.” Glynn Alan, Area President of iHeart Las Vegas, echoed this sentiment, emphasizing that Neon 93.1 creates a "fresh, high-impact environment for advertisers to connect with consumers at scale."
Broader Implications for Advertising
The launch of Neon 93.1 is not only a shift in musical direction but also a strategic move to enhance advertising opportunities. Alan noted that the new brand is expected to drive meaningful engagement and strong results for marketing partners across the market. This focus on creating a dynamic advertising platform aligns with the station's goal of reflecting the energy and unpredictability of Las Vegas.
Criticism & Opposition
While the rebranding has been met with excitement from iHeartMedia executives, there may be concerns from listeners who preferred the Classic Rock format. The impact of this change on the existing audience remains to be seen, as some may resist the new variety format in favor of traditional rock music.
Verbatim Quotes
- “We are excited to light up the airwaves with the same electric vibe that defines our city. Neon 93.1 is bold, unpredictable, and exhilarating – bringing listeners a nonstop hit experience that’s uniquely Vegas.” — MoJoe Roberts, SVP of Programming, iHeartMedia Las Vegas
- “This station creates a fresh, high-impact environment for advertisers to connect with consumers at scale, and we believe NEON 93.1 will drive meaningful engagement and strong results for our marketing partners across the market.” — Glynn Alan, Area President, iHeart Las Vegas
The launch of Neon 93.1 represents a significant evolution in the Las Vegas radio market, aiming to engage listeners and advertisers alike with a vibrant new sound.
