Story perspectives
France Family Fuels NASCAR Legacy and Daytona Community
2/11/2026
1 of 1
Story summary
- The France family, founders of NASCAR, have long ties to Daytona Beach since the 1930s.
- Bill France Sr. established NASCAR in 1940.
- Daytona International Speedway, built in 1957, anchors the city and hosts the Daytona 500.
- The France family developed One Daytona, a mixed-use center that enhances local commerce.
- Lesa France Kennedy emphasizes community support through the Art of Speed, which raised over $50,000 for the NASCAR Foundation.
