The France Family's Enduring Legacy in Daytona Beach

The France family, founders of NASCAR, have significantly shaped Daytona Beach, Florida, since the mid-1930s. Bill France Sr. relocated to Daytona Beach during the Great Depression, where he quickly became a prominent stock-car driver. Frustrated with chaotic racing events, he organized a meeting in 1947 that led to the establishment of NASCAR. The family's commitment to the city has remained steadfast, with multiple generations choosing to live and invest in Daytona Beach, which has become synonymous with motorsports.

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In 1957, Bill France Sr. began constructing the Daytona International Speedway, which has since become a cornerstone of the city and a venue for major events, including the Daytona 500. The speedway not only hosts NASCAR races but also various other competitions and festivals, enhancing Daytona Beach's reputation as a competitive destination. According to Lori Campbell Baker, executive director of the Daytona Beach Area Convention & Visitors Bureau, the speedway's prominence attracts numerous ancillary events, reinforcing the city's status in the sports and entertainment sectors.

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One of the France family's notable contributions is One Daytona, a 300,000-square-foot mixed-use lifestyle and entertainment center that opened in 2017. Developed by a France-owned company and envisioned by Lesa France Kennedy, the center features dining, shopping, and entertainment options that complement the nearby speedway. This development has brought significant commercial growth to Daytona Beach, introducing major retailers and enhancing the local economy.

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The France family is also deeply involved in philanthropy, particularly through the NASCAR Foundation, which has donated over $50 million to children's causes. Lesa France Kennedy has played a pivotal role in organizing events like the Art of Speed, which raised over $50,000 for the foundation. Additionally, the family supports local arts and culture initiatives, including significant donations to the Museum of Arts and Sciences in Daytona Beach.

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The France family's enduring presence in Daytona Beach is characterized by their commitment to the community. Members of the family, including Jim France and his son Ben Kennedy, continue to reside in the area, blending in with local residents. Brian France articulated this sentiment, stating, “Daytona Beach is our home... It’s a community that our family remains committed to and rather quite passionate about.” Their dedication to local businesses and ongoing community projects reflects a deep-rooted connection to the city they helped transform into a motorsports mecca.

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• “The Frances are wonderful people who come in for lunch,” — Annette Allan, Owner of Brickyard Lounge and Grill

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• “We now have this fabulous entertainment facility directly across from the track that our fans can enjoy,” — Lesa France Kennedy, Executive Vice Chair of NASCAR

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• “Daytona Beach is our home and, of course, we happen to have the biggest event, the Daytona 500, in our hometown.” — Brian France, Former NASCAR Chairman

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The France family's influence on Daytona Beach extends beyond motorsports; their investments and community involvement have transformed the city into a vibrant hub for events and culture. Their legacy continues to shape Daytona Beach, ensuring that it remains a significant player in the world of racing and beyond.

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