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Meta's 'Dear Algo' Personalizes Threads for 400M Users

2/12/2026

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Summary

Story summary

Meta Platforms, Inc. has launched AI feature called "Dear Algo" on Threads to personalize feeds.
Users can type "Dear Algo" in a public post to adjust content for three days.
The feature aims to boost engagement and community interaction.
Threads has surpassed 400 million monthly active users and competes with X, and Dear Algo is available in the United States, United Kingdom, Australia, and New Zealand with rollout planned.

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Story summary

Meta Platforms, Inc. has launched AI feature called "Dear Algo" on Threads to personalize feeds.
Users can type "Dear Algo" in a public post to adjust content for three days.
The feature aims to boost engagement and community interaction.
Threads has surpassed 400 million monthly active users and competes with X, and Dear Algo is available in the United States, United Kingdom, Australia, and New Zealand with rollout planned.