Full Breakdown
Meta Introduces "Dear Algo" Feature for Personalized Content on Threads
2/12/2026, 8:00:28 AM
Overview of the "Dear Algo" Feature
Meta has launched an AI-powered feature called "Dear Algo" on its social media platform Threads, allowing users to personalize their content feeds. This feature enables users to publicly post requests beginning with "Dear Algo," specifying the types of posts they wish to see more or less of. For instance, a user might write, “Dear Algo, show me more posts about podcasts.” The adjustments to their feed will last for three days following the request.
Background and Context
The introduction of "Dear Algo" is part of Meta's broader strategy to enhance user control over content recommendations across its platforms. The feature was inspired by users who had already begun making similar requests in public posts. This rollout follows a successful testing phase in Australia, Canada, New Zealand, and the United Kingdom, and is now available in the United States, with plans for further international expansion.
Key Features and Functionality
The "Dear Algo" feature distinguishes itself from existing options like the "Not Interested" button by allowing users to actively shape their feeds in real-time. Users can also repost others' requests, thereby applying those preferences to their own feeds. Meta emphasizes that this communal aspect is intended to foster discovery of new topics and conversations, making the Threads experience more dynamic and relevant.
User Engagement and Market Position
As of January 2026, Threads reportedly surpassed X (formerly Twitter) in daily mobile usage, with 141.5 million daily active users compared to X's 125 million. This growth reflects Threads' increasing popularity, particularly in mobile engagement, which is crucial for social media platforms. The introduction of "Dear Algo" is seen as a strategic move to maintain this upward trajectory and enhance user engagement.
Official Statements & Responses
Meta spokesperson Alec Booker stated, “We’ll continue iterating based on community feedback before rolling it out more broadly.” The company aims to make Threads “more timely, more dynamic, and essential in people’s daily lives,” according to Connor Hayes, the app lead for Threads.
Criticism & Opposition
While the feature has been positively received for its innovative approach to personalization, some users have expressed concerns about the public nature of the requests. The visibility of these posts may deter individuals who prefer to keep their content preferences private.
What's Next for Threads
Meta plans to expand the "Dear Algo" feature to additional countries following its initial rollout. The company is also focusing on integrating more AI capabilities across its platforms, with significant investments in AI-related infrastructure expected throughout 2026.
Verbatim Quotes
- “Dear Algo, show me more posts about podcasts.” — Example User Request
- “We want Dear Algo to make Threads feel more personal — whether you’re following trending topics or exploring niche interests,” — Meta Blog Post
- “Once you share your request, Dear Algo adjusts your feed for three days, so you can stay connected to the most current conversations,' Meta said in a blog post.” — Meta Spokesperson
The "Dear Algo" feature represents a significant step in how users interact with social media algorithms, potentially reshaping content engagement on Threads and beyond.
