Full Breakdown
CORTIS Makes History at NBA All-Star Weekend
2/13/2026, 12:10:01 PM
CORTIS: A New Era in K-Pop and Sports
CORTIS, a five-member K-pop group from BIGHIT Music, is set to make history as the first K-pop act to perform at the NBA All-Star Celebrity Game halftime show at the Kia Forum in Los Angeles. The group, consisting of Martin, James, Juhoon, Seonghyeon, and Keonho, debuted in August 2025 and has quickly gained recognition for their innovative approach to music, which includes self-production and active participation in songwriting and video direction. Their debut album, *Color Outside the Lines*, reached No. 15 on the Billboard 200 and has amassed over 100 million streams within its first month.
Cultural Crossover at NBA All-Star Weekend
CORTIS attended their first Los Angeles Lakers game at Crypto.com Arena, where they were gifted custom Lakers jerseys and experienced the vibrant atmosphere of the game. The group's presence at the event symbolizes a significant cultural crossover, as basketball and K-pop continue to intersect. The NBA has previously collaborated with major K-pop artists, including BTS member SUGA, enhancing its "Friends of the NBA" initiative. CORTIS's performance at the NBA All-Star Weekend is expected to further solidify this relationship, showcasing the growing appeal of K-pop in the realm of sports entertainment.
Official Statements & Responses
Members of CORTIS expressed their excitement about performing at such a prestigious event. Keonho described the experience as surreal, reflecting on his journey from watching games on screen to being part of the live audience. Martin noted the inspiration drawn from the Lakers' legacy, stating, "Seeing how the Lakers have continued their legacy for so many years... really inspired us." This sentiment highlights the group's aspirations to build their own legacy in the music industry.
Criticism & Opposition
While the collaboration between CORTIS and the NBA has been largely celebrated, some critics argue that the increasing presence of K-pop in American sports could overshadow local talent. However, the overwhelming response from fans during the Lakers game, where many stood and cheered for CORTIS, indicates a positive reception to this cultural integration.
What's Next for CORTIS
CORTIS is scheduled to perform at the NBA Crossover concert series, which runs from February 12 to 15, 2026, featuring other artists like Ludacris and Shaboozey. Their halftime performance at the Celebrity Game marks a pivotal moment for the group, as they step onto a stage traditionally reserved for American pop icons, further expanding their reach and influence in the global entertainment landscape.
Conclusion
CORTIS's debut at the NBA All-Star Weekend not only marks a milestone for the group but also represents a broader trend of K-pop's growing influence in sports and entertainment. As they prepare to perform, the group's journey reflects the evolving dynamics of cultural exchange, bridging gaps between music and sports on one of basketball's biggest stages.
