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Costco Shifts to Online Cake Orders for Customization

2/17/2026

32 4 Full Breakdown

Summary

Story summary

Costco CEO Ron Vachris announced during the Q1 2026 earnings call that Costco will retire its outdated in-store cake and deli tray ordering and shift to online app ordering.
The new system will offer customizable options for cakes, including sizes, shapes, and flavors.
A rollout date is not confirmed, though some users have accessed pilot versions.
The digital transformation aims to streamline ordering for customers living far from stores.

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Story summary

Costco CEO Ron Vachris announced during the Q1 2026 earnings call that Costco will retire its outdated in-store cake and deli tray ordering and shift to online app ordering.
The new system will offer customizable options for cakes, including sizes, shapes, and flavors.
A rollout date is not confirmed, though some users have accessed pilot versions.
The digital transformation aims to streamline ordering for customers living far from stores.