Costco Transitions to Digital Ordering for Custom Cakes and Deli Trays

Costco is set to modernize its ordering system for custom cakes and deli trays by introducing a digital platform accessible through its mobile app and website. This change, announced by CEO Ron Vachris during the company's Q1 2026 earnings call, aims to replace the long-standing paper order forms that customers have found cumbersome. The new system will allow members to select cake sizes, shapes, flavors, designs, and inscriptions from a catalog, streamlining the ordering process significantly.

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The decision to implement this digital ordering system was largely influenced by customer feedback highlighting the inconveniences of the existing process. Many customers have expressed frustration over needing to make multiple trips to Costco—one to place an order and another to pick it up. Vachris acknowledged these concerns, stating, “So many of the things that we've heard from our members that could be a little bit clunky are now moving to a digital state.” The new feature is expected to be available by the end of 2026, although a specific rollout date has not been confirmed.

Newsweek

The digital ordering system is designed to enhance customer engagement and convenience. Users will be able to place orders with just a few taps on their devices, eliminating the need for in-person visits to fill out paper forms. This is particularly beneficial for customers who live far from Costco locations. The anticipated "Order Grocery/Bakery" feature in the app will likely allow for cakes and deli trays to be ready within 24 to 48 hours, mirroring the current lead time for paper orders.

New York Post

Despite the positive reception of the upcoming changes, some customers remain skeptical about the implementation timeline and the functionality of the new system. Questions have been raised regarding whether the same order notice period will apply and if other food court items might also transition to online ordering. Additionally, some users have reported that the new features are not yet available in all locations, particularly in the Reno-Sparks area.

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Ron Vachris expressed enthusiasm about the digital transformation, stating, “Very excited about what we have coming in the app.” He emphasized that the enhancements are part of a broader strategy to integrate brick-and-mortar operations with digital services, aiming for a seamless shopping experience for members.

Newsweek

• “Vachris said, "So many of the things that we've heard from our members that could be a little bit clunky are now moving to a digital state.” — Ron Vachris, CEO of Costco

Newsweek

As Costco prepares to roll out its new digital ordering system, customers can expect further updates regarding the availability of the feature across various locations. The company is also exploring additional enhancements to its app, which may include other services in the future.

Newsweek