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Story summary
- A Washington State University study finds augmented reality menus increase customer interest, with AR users more likely to visit and share information than those using traditional menus.
- The study, led by Professor Soobin Seo of Washington State University, shows AR can present farm-to-table information and increase transparency about food sourcing, with researchers noting branding alignment and sustainability benefits.
- AR menus improved perceptions of chain restaurants, notably McDonald's, by increasing healthiness.
