Funko Expands KPop Demon Hunters Merchandise Line

In recent weeks, the KPop Demon Hunters merchandise line has gained significant attention, particularly with the announcement of new Funko Pop! figures. Following the trend set by other toy companies like Mattel and Hasbro, which revealed their upcoming product lines at the end of January, Funko has introduced a new wave of collectibles that fans can pre-order.

Hollywood Reporter

Funko's latest offerings include a second wave of KPop Demon Hunters Pop! figures, which are now available for pre-order on Amazon and Funko.com. The first wave, released in late August 2025, featured five figures: Rumi, Mira, Zoey in their “How It’s Done” costumes, along with Jinu and a glow-in-the-dark Derpy Tiger with Sussie Bird. Notably, the Jinu figure includes a “Chance of Chase” variant, providing a one in six chance of receiving a limited-edition design with demon patterns.

Hollywood Reporter

The second wave, announced on February 13, includes eight new figures, such as HUNTR/X manager Bobby and elevated versions of Rumi, Mira, and Zoey in their “What It Sounds Like” costumes. Additionally, four members of the Saja Boys—Romance, Baby, Abby, and Mystery—are also part of this wave, with these figures being Funko exclusives. Similar to the first wave, the Rumi figure in this collection also features a “Chance of Chase” variant.

Hollywood Reporter

The expansion of the KPop Demon Hunters merchandise line reflects the growing popularity of KPop culture and its influence on the collectibles market. Funko's strategic release of these figures not only caters to existing fans but also aims to attract new collectors, thereby enhancing the brand's visibility in the competitive toy industry.

Hollywood Reporter

Funko has not released specific statements regarding the anticipated impact of these new figures on sales or market trends. However, the excitement surrounding the pre-orders suggests a positive reception from the KPop community.

Hollywood Reporter

While the KPop Demon Hunters merchandise has garnered enthusiasm, some collectors express concerns about the prevalence of “Chance of Chase” variants, arguing that it can lead to frustration among fans who seek complete collections. This sentiment highlights the ongoing debate within the collectibles community regarding the balance between exclusivity and accessibility.

Hollywood Reporter

• “Like the Jinu figure, the wave two Rumi figure is also a “Chance of Chase” variant, meaning there’s a one in six chance that a limited-edition glow-in-the-dark design will be in the box.” — Funko Product Description

Hollywood Reporter

The KPop Demon Hunters merchandise line continues to evolve, with Funko's new offerings poised to capture the attention of collectors and fans alike.

Hollywood Reporter