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Krug's 'Every Note Counts': Champagne Meets Max Richter's Music

2/20/2026

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Story summary
  • Maison Krug unveiled its 'Every Note Counts' project at London's Roundhouse, pairing the 2008 Krug vintage with compositions by Max Richter, composer.
  • The project includes three pieces—“Clarity,” “Ensemble,” and “Sinfonia”—each inspired by a different Krug cuvée.
  • Max Richter immersed himself in Krug's world to translate champagne's essence into sound.
  • A documentary chronicles this dialogue and highlights the tasting–hearing connection, inviting audiences to experience champagne as a multisensory journey.