Max Richter and Krug Champagne: A Harmonious Collaboration

Maison Krug, a prestigious Champagne house, has launched a unique project titled "Every Note Counts," which pairs its 2008 vintage with original musical compositions by composer Max Richter. The initiative was unveiled at London's Roundhouse, where guests experienced a multisensory event featuring live orchestral performances of Richter's compositions, followed by a dinner curated by Krug Ambassade Chef Adam Handling. This collaboration aims to explore the intersection of music and wine, emphasizing the sensory experience of both.

Variety Magazine

Max Richter, known for his innovative compositions, approached this project by immersing himself in the world of Krug. He spent significant time in the vineyards and cellars, seeking to understand the essence of the Champagne. Richter's creative inquiry led him to consider questions such as, "What does a bubble sound like?" This exploration resulted in three distinct compositions: "Clarity," "Ensemble," and "Sinfonia," each corresponding to a specific Krug cuvée. "Clarity" reflects the purity of Krug Clos d’Ambonnay 2008, "Ensemble" captures the complexity of Krug 2008, and "Sinfonia" represents the richness of Krug Grande Cuvée 164ème Édition.

Every Note Counts as Max Richter makes music from champagne

Julie Cavil, Krug's cellar master, expressed that the collaboration felt instinctive, noting Richter's passion for both tradition and innovation. She highlighted the 2008 vintage as a classical year in Champagne, aligning with Richter's experimental approach to music. Cavil remarked, “Max’s willingness to experiment and reinterpret classical forms with subtle twists resonates with me.” The project emphasizes intentionality in both winemaking and music, encouraging a deeper engagement with sensory experiences.

Every Note Counts as Max Richter makes music from champagne

The event at the Roundhouse was designed to be more than just a performance; it was a celebration of the relationship between sound and taste. Guests experienced Richter's compositions in sequence with tastings of the corresponding wines, creating a dialogue between the two art forms. The accompanying documentary further explores this connection, illustrating how sound can influence flavor perception and enhance the tasting experience.

Every Note Counts as Max Richter makes music from champagne

While the collaboration has been well-received, some critics may question the necessity of linking music and wine in such a direct manner. However, the project invites audiences to reconsider tasting as a multisensory experience, suggesting that both music and wine can evoke profound emotional responses when experienced together.

Every Note Counts as Max Richter makes music from champagne

• “Creativity is all about asking questions and curiosity.” — Max Richter, Composer

Variety Magazine

• “The year 2008 is a classical vintage with a twist.” — Julie Cavil, Krug Cellar Master

Variety Magazine

• “It’s about elevating a simple thing,” — Max Richter, Composer

Variety Magazine

• “The film underscores their profound philosophical alignment: both masters of their craft are grounded in experimentation, precision, and the unwavering conviction that every note – whether tasted or heard – must be intentional.” — Julie Cavil, Krug Cellar Master

Every Note Counts as Max Richter makes music from champagne

The "Every Note Counts" project exemplifies a harmonious blend of music and wine, inviting participants to engage with both art forms in a new and meaningful way.

Variety Magazine