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Leveraging AI for Job Seekers: Insights from HR Expert Trent Cotton

2/23/2026, 11:03:33 AM

The Role of AI in Job Applications

Trent Cotton, head of talent-acquisition insights at iCIMS, emphasizes that while many job seekers believe AI can enhance their résumés, it may inadvertently lead to uniformity among applicants. Cotton suggests that instead of relying on AI for a complete rewrite of their résumés, candidates should utilize AI as a career coach. This approach involves prompting AI to analyze their résumés and ask insightful questions that can help candidates better articulate their experiences and skills.

Exploring New Opportunities with AI

Cotton highlights the importance of using AI to uncover job opportunities that candidates may not have previously considered. By asking AI about roles that align with their skill sets, job seekers can receive suggestions for positions they might not have thought to pursue. For instance, Cotton notes a significant increase in application volumes in the manufacturing sector, which may not be on the radar for those primarily focused on technology. He advises candidates to inquire about top manufacturing companies seeking tech talent and the specific roles available, thus broadening their job search.

Preparing for Interviews with AI

Once candidates identify job listings of interest, Cotton recommends using AI to conduct mock interviews. This method can simulate the experience of traditional mock interviews, which have become less common in recent years. Candidates can instruct AI to adopt the persona of a tough interviewer, such as Gordon Ramsay, known for his straightforward feedback. This approach can provide candidates with honest assessments of their interview performance and constructive criticism, ultimately enhancing their preparation.

Criticism of AI's Role in Job Seeking

While Cotton advocates for the strategic use of AI in job applications, there are concerns regarding its potential drawbacks. Critics argue that over-reliance on AI could lead to a lack of individuality in job applications, as many candidates may receive similar guidance and feedback. This uniformity could diminish the unique qualities that employers seek in candidates.

Official Statements & Responses

Cotton asserts that AI should be viewed as a tool for exploration and preparation rather than a crutch. He encourages job seekers to engage with AI thoughtfully, using it to gain insights and improve their candidacy without sacrificing their personal touch.

Verbatim Quotes

  • “AI can provide that kind of insight — but only if you ask for it.” — Trent Cotton
  • “Say you want a true grade about your interview performance and recommendations for ways you can get better.” — Trent Cotton

In summary, Cotton's insights reveal that while AI can be a valuable resource for job seekers, it is essential to use it strategically to maintain individuality and effectively prepare for the job market.