Story perspectives

Simone Rocha Unveils Emotional Adidas Collection at London Fashion Week

2/23/2026

Summary

Story summary

Simone Rocha, the fashion designer collaborating with Adidas, debuted the Fall 2026 collection at London Fashion Week.
The collection blends sporty elements with Rocha's feminine style and includes designs such as a varsity T-shirt paired with a hoop skirt and a ruffled nylon dress bearing the joint logo.
Rocha emphasized the collaboration's emotional connection to sportswear and noted it has been in development for years.

History

Historical Context

In 1949, Adolf Dassler founded Adidas after a split with his brother Rudolf, who established Puma. This rivalry transformed sportswear, with Adidas becoming a leader in athletic performance and style. The competition even divided their hometown of Herzogenaurach, where residents would check each other's footwear. Today, collaborations like Simone Rocha's with Adidas at London Fashion Week highlight the enduring influence of this historic rivalry on fashion.

1 of 2

Story summary

Simone Rocha, the fashion designer collaborating with Adidas, debuted the Fall 2026 collection at London Fashion Week.
The collection blends sporty elements with Rocha's feminine style and includes designs such as a varsity T-shirt paired with a hoop skirt and a ruffled nylon dress bearing the joint logo.
Rocha emphasized the collaboration's emotional connection to sportswear and noted it has been in development for years.

1 / 2