Simone Rocha's Fall 2026 Collection: A Fusion of Myth and Modernity

Simone Rocha debuted her Fall 2026 collection at London Fashion Week, marking a significant collaboration with Adidas. The collection, which features 60 looks, blends athletic elements with Rocha's signature whimsical style, showcasing a unique intersection of sportswear and femininity.

Marie Claire

Rocha's design aesthetic is characterized by a blend of traditional femininity and modern influences. She draws inspiration from various sources, including Irish mythology and her upbringing in a creative environment. Her recent collection reflects this philosophy, incorporating elements from the works of Irish painter Jack B. Yeats and his sisters, who were pivotal figures in the Arts and Crafts movement in Ireland. Rocha's designs often include ribbons, pearls, and tulle, juxtaposed with rugged materials like tweed and cargo greens.

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Simone Rocha, an independent designer known for her feminine and modern approach, has collaborated with brands like Crocs and Jean Paul Gaultier in the past. Her partnership with Adidas represents a new chapter, merging her artistic vision with the sportswear giant's established techniques. Rocha emphasizes that sports evoke strong emotions, aligning with her own design ethos.

Marie Claire

The collaboration with Adidas signifies a broader trend in fashion where athletic wear is increasingly infused with high-fashion elements. Rocha's collection not only challenges traditional notions of sportswear but also highlights the emotional connection designers have with their creations. This fusion reflects a growing interest in "sportif" trends within the fashion industry.

Marie Claire

Rocha expressed her excitement about the collaboration, stating, "I wanted the pieces themselves to feel very authentically my handwriting." She noted that the partnership allows her to explore creativity without the constraints typically associated with her independent label. The collection features recognizable Adidas styles, such as track jackets and sneakers, adorned with Rocha's signature embellishments.

Marie Claire

Despite her success, Rocha acknowledges the pressures of public scrutiny in the fashion industry. She remarked on the intensity of being publicly evaluated every six months, stating, "It can be challenging because you get to show every six months, and you get this huge jolt of energy and excitement... But it takes a lot to sustain it." This sentiment reflects the broader challenges faced by designers in maintaining authenticity amidst public expectations.

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• “I wanted to take this mythicism and cut it with realism.” — Simone Rocha, Designer

Simone Rocha Lends Her Irish Mythicism To Adidas

• “Sports are so emotional and I’m a very emotional designer,” — Simone Rocha, Designer

Marie Claire

• “It made it all seem natural and possible.” — Simone Rocha, on her upbringing in a creative environment

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• “The ultimate luxury is not being online.” — Simone Rocha, Designer

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The Simone Rocha x Adidas collaboration is set to launch in Fall 2026, with details about the collection's scope, pricing, and exact release date expected to be revealed later this year. As anticipation builds, Rocha's innovative approach continues to resonate within the fashion community, promising to captivate audiences with its unique blend of myth and modernity.

Marie Claire