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Maria Grazia Chiuri Debuts Feminist-Inspired Fendi Collection

2/26/2026

Summary

Story summary

Maria Grazia Chiuri, designer, debuted at Fendi during Milan Fashion Week, returning to the brand.
The collection bears the motto 'Less I, more us,' celebrating Fendi's matriarchal heritage.
Chiuri, known for feminism at Dior, aims to blend that philosophy with Fendi's traditions.
The collection pairs luxe staples with utilitarian pieces, including Baguette bag reimagined in vibrant textures.
Chiuri's leadership aims for sensual Italian flair and sustainable fur practices.

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Story summary

Maria Grazia Chiuri, designer, debuted at Fendi during Milan Fashion Week, returning to the brand.
The collection bears the motto 'Less I, more us,' celebrating Fendi's matriarchal heritage.
Chiuri, known for feminism at Dior, aims to blend that philosophy with Fendi's traditions.
The collection pairs luxe staples with utilitarian pieces, including Baguette bag reimagined in vibrant textures.
Chiuri's leadership aims for sensual Italian flair and sustainable fur practices.