Story perspectives

Machine Gun Kelly Stars in Tommy Hilfiger's Retro Campaign

3/2/2026

Summary

Story summary

Machine Gun Kelly (Colson Baker), the musician, is the face of Tommy Hilfiger's Spring 2026 campaign, highlighting a clash between his rockstar image and Hilfiger's heritage.
The campaign, shot in Palm Beach, aims to evoke a nostalgic America and distance itself from current politics.
Patrick Schwarzenegger and Iman join Kelly to showcase relaxed denim and outerwear.
Kelly notes his affinity for accessories, including a navy blue hat from the collection.

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Story summary

Machine Gun Kelly (Colson Baker), the musician, is the face of Tommy Hilfiger's Spring 2026 campaign, highlighting a clash between his rockstar image and Hilfiger's heritage.
The campaign, shot in Palm Beach, aims to evoke a nostalgic America and distance itself from current politics.
Patrick Schwarzenegger and Iman join Kelly to showcase relaxed denim and outerwear.
Kelly notes his affinity for accessories, including a navy blue hat from the collection.