Machine Gun Kelly Partners with Tommy Hilfiger for Spring 2026 Campaign

Machine Gun Kelly, the musician born Colson Baker, has partnered with the iconic American heritage brand Tommy Hilfiger for the Spring 2026 campaign. This collaboration is notable for its juxtaposition of Kelly's rockstar persona—characterized by bleached-blond hair, tattoos, and a rebellious style—with Hilfiger’s traditional preppy aesthetic. Kelly describes this partnership as a way to challenge assumptions about style, stating, “Because what’s assumed is boring.” The campaign, shot by Lachlan Bailey and directed by Roman Coppola, features a vibrant Palm Beach setting, showcasing a collection that includes barrel-leg denim, oversized trenches, and accessories that Kelly particularly favors, such as a navy blue hat with gold pin detailing.

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Kelly emphasizes that the campaign's aesthetic evokes a sense of nostalgia for simpler times, contrasting it with the current political climate. He notes that while Hilfiger’s red-white-and-blue color palette symbolizes America, it does not reflect the “harsh political reality” of today. Instead, it aims to capture a carefree vibe reminiscent of a more optimistic era. The campaign also features other notable figures, including Patrick Schwarzenegger, Abby Champion, Lionel Richie, and Iman, among others.

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Machine Gun Kelly's fashion evolution has been significant, moving from a casual, laid-back style to a more polished and daring approach. He cites Johnny Depp as one of his fashion inspirations and acknowledges a growing trend among Hollywood men to take risks on the red carpet. Kelly humorously claims credit for popularizing the use of wired headphones at events, showcasing his influence in contemporary fashion.

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As part of his ongoing "Lost Americana" tour, Kelly has integrated pieces from the Tommy Hilfiger collection into his performance wardrobe. He reveals that some items were sourced directly from Hilfiger’s personal archive, including a shirt he plans to frame rather than wear. Kelly reflects on how his admiration for Hilfiger’s work influenced his creative process while recording his latest album, stating, “half of the mood board was of artists wearing Tommy Hilfiger.”

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In discussing the partnership, Kelly expressed his excitement about the collaboration, highlighting how it represents a merging of different styles and eras. He stated, “So I guess from the mood boards to me then sitting next to him at a The Daily Front Row fashion award ceremony last year, I manifested this campaign.”

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• “Because what’s assumed is boring,” — Machine Gun Kelly

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• “not the harsh political reality of this country.” — Machine Gun Kelly

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• “I’m an accessories slut,” — Machine Gun Kelly

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• “When I was recording ‘Lost Americana,’ half of the mood board was of artists wearing Tommy Hilfiger and photo shoots from Tommy campaigns,” — Machine Gun Kelly

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This collaboration between Machine Gun Kelly and Tommy Hilfiger marks a significant moment in fashion, blending traditional Americana with contemporary rock influences, and reflects the evolving landscape of style in the entertainment industry.

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