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One-Third of Gen Z Men Endorse Obedient Wives

3/5/2026

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Story summary
  • A study by Ipsos and the Global Institute for Women’s Leadership finds that nearly one-third of Gen Z men believe a wife should obey her husband, contrasting with Baby Boomer men.
  • Forty-one percent of Gen Z men find successful women attractive.
  • Online communities reinforce outdated masculinity ideals that influence these views.
  • Experts emphasize inclusive discussions on gender equality and note that social media shapes young men's attitudes.