Gen Z Men Embrace Traditional Gender Roles: A Global Study

A recent global study conducted by Ipsos and the Global Institute for Women’s Leadership at King’s Business School surveyed 23,000 individuals across 29 countries, revealing significant generational differences in attitudes toward gender roles. The findings indicate that 31 percent of Generation Z men, born between 1997 and 2012, believe a wife should always obey her husband, a stark contrast to just 13 percent of Baby Boomer men, born between 1946 and 1964. Additionally, 33 percent of Gen Z men assert that a husband should have the final say on important decisions, compared to 17 percent of Baby Boomer men.

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The survey also highlighted that only 18 percent of Gen Z women and 6 percent of Baby Boomer women agree that a wife should always obey her husband, showcasing a notable divide in perspectives between genders. This data suggests a troubling trend among young men who are increasingly endorsing traditional views on marriage and authority.

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The study reveals a complex duality in Gen Z men's beliefs. While they are the most likely to agree that women with successful careers are more attractive—41 percent compared to 27 percent of Baby Boomers—they simultaneously hold traditional views, such as 24 percent believing a woman should not appear too independent or self-sufficient. This contradiction raises questions about the evolving nature of gender norms and the pressures young men face in balancing modern expectations with traditional ideals.

Newsweek

Julia Gillard, Chair of the Global Institute for Women’s Leadership, expressed concern over these findings, stating that many Gen Z men are not only imposing limiting expectations on women but are also confining themselves within restrictive gender norms. She emphasized the need for a collective understanding of gender equality that benefits all members of society.

Newsweek

Critics of the findings, including Professor Heejung Chung, noted that the rise of the "tradwife" trend—where women are encouraged to adopt traditional roles—reflects a broader societal regression. Chung highlighted that social media influencers often reinforce these traditional gender roles, creating echo chambers that shape young men's perceptions of masculinity and relationships.

The Independent

The survey also found that 21 percent of Gen Z men believe a "real woman" should never initiate sex, compared to just 7 percent of Baby Boomer men. This reflects a broader trend of traditional sexual norms persisting among younger generations, which raises concerns about the implications for gender equality.

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Kelly Beaver, Chief Executive of Ipsos in the U.K. and Ireland, remarked on the survey's implications, stating, “This duality in perspectives opens a vital dialogue on how gender norms are being reshaped, highlighting the complex interplay between modernity and tradition.” She called for inclusive conversations that promote awareness and acceptance of diverse gender roles.

Daily Mail

• “It is troubling to see that attitudes towards gender equality are not more positive, particularly among young men.” — Julia Gillard, Chair of the Global Institute for Women’s Leadership

Newsweek

• “'Our data reveals a striking gap between people's personal views, which are far more progressive, and what they imagine society demands of them.” — Professor Heejung Chung, Director of the Global Institute for Women’s Leadership

Daily Mail

The findings from this study underscore the need for ongoing dialogue and education surrounding gender roles among younger generations. As society grapples with these evolving norms, it is crucial to foster an environment that encourages diverse perspectives and promotes gender equality for all.

Daily Mail