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Study Reveals Gen Z Men's Traditional Views on Marriage

3/8/2026

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Summary

Story summary

Ipsos (market research firm) and the Global Institute for Women’s Leadership surveyed 23,000 people and found nearly one-third of Gen Z men say a wife should obey her husband, versus 13% of Baby Boomer men.
Gen Z men are more likely to hold traditional gender-role views, including decision-making in marriage.
Forty-one percent of Gen Z men find career women attractive, yet many say women should not appear too independent.

History

Historical Context

The Equal Employment Opportunity Act of 1965 aimed to promote gender equality in the workplace, challenging traditional gender roles. Despite progress, a 2023 Ipsos survey revealed that 33% of Gen Z men believe wives should obey their husbands, compared to 13% of Baby Boomers. This trend indicates a cultural shift, highlighting ongoing debates about gender roles and equality in modern society.

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Story summary

Ipsos (market research firm) and the Global Institute for Women’s Leadership surveyed 23,000 people and found nearly one-third of Gen Z men say a wife should obey her husband, versus 13% of Baby Boomer men.
Gen Z men are more likely to hold traditional gender-role views, including decision-making in marriage.
Forty-one percent of Gen Z men find career women attractive, yet many say women should not appear too independent.

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